🔗 Share this article

Embarking on a fresh professional challenge, Emma Coates has stepped down from the England WU23 national team to be appointed head coach for NWSL expansion side Bay FC.

Fresh Beginnings

Coates succeeds Albertin Montoya, who led the California club during its inaugural two seasons in the premier American league. Montoya had revealed in September his intention to resign at the conclusion of the 2025 campaign, a season which saw Bay FC occupy a lowly 13th place in the league standings.

“It has been a privilege to serve my time with the FA,” commented Coates. “The experience has been formative both professionally and personally. This feels like the right moment to push myself in a new environment.”

Proven Developer

Since taking charge in 2023, Coates managed the England U23s through fixtures including a narrow win over Norway in the continental competition and a high-scoring loss to the United States. Accompanying her to the NWSL is her former Lionesses staff member, Gemma Davies, a former Aston Villa manager in the Women’s Super League.

Bay FC's CEO, a one-time Football Association technical lead, praised Coates's abilities: “Emma is not only an excellent coach, but she also has a demonstrated history of developing players to compete at the highest levels.”

“Her leadership qualities are exceptional of people and culture and has the football vision we were seeking,” the CEO stated.

Bay FC's Journey

Bay FC experienced a rollercoaster start to its NWSL existence, finishing in seventh place and suffering a postseason defeat in its debut season before slipping to a near-bottom placement in 2025.

The new FA women’s technical director, Gavin Step, offered thanks to the departing duo: “Our gratitude goes to Emma and Gemma for their contributions and wish them all the best with their next chapter. Emma, with Gemma, has played a crucial part in bolstering the progression route between the WU23s and the senior squad.”

“Together, they have directly shaped the development of many young players who have earned call-ups to senior Lionesses,” he added.

Player Progression

Since taking over Mo Marley in 2023, Coates has overseen the advancement of multiple players to the England senior side, including midfielder Lucia Kendall—who netted her first Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.

An extensive process for new U23 coaching staff has begun, as the FA looks to continue the progress of the Women’s Under-23s setup in the coming years.